Dropshipping comes with many advantages. Since the products you sell are being shipped directly from your wholesaler to your customer, there’s no costly storage facility to build and maintain. Plus, you don’t risk pre-buying a bunch of items you can’t get rid of when you have this type of business as you don’t place your order until after your customers place theirs.
But what happens if your sales numbers aren’t quite where you’d like them to be with your dropshipping business? Specifically, you may be wondering what you can do to take it to the next level, possibly even making this year your best year yet as far as revenue is concerned.
Sound good? Great! Here are a few options to consider that can help you achieve that goal.
Image Credit: Pexels
1. Optimise Your Website
If you’re getting a decent amount of traffic to your website, but people aren’t buying anything, the problem could be that your website isn’t user friendly or maybe it’s not compelling enough to encourage the sale. Or perhaps the problem is that you’re not getting much traffic to your site at all. In either case, optimising your website can help fix many of these issues.
This involves taking a close look at your current website to see where you can improve it. Can you speed up your page loading time or upload more appealing product images? Is there a way to streamline the buying process so that its easier or requires fewer steps? Don’t forget to optimise for mobile too by eliminating content that doesn’t add value, removing popups and sidebars, and getting rid of form fields that aren’t necessary for customers to complete.
2. Get Involved on Quora
In 50 Ways to Get Sales With Dropshipping, author Nicole Martins Ferreira explains that, with 190 million people accessing Quora monthly, this platform is a great place to be if your goal is to drive traffic back to your website without spending money on advertising. The key is to answer people’s questions as comprehensively as possible, says Ferreira, adding an image within the answer if you can. Also include a link to your website to show where you obtained your information for your answer and this will drive traffic to your website.
You can also create a Quora page for your dropshipping business to help you establish credibility and build a dedicated following. Ferreira shares that this tactic also helps put you in a position where you can be proactive when it comes to establishing the image you want for your brand.
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3. Encourage Referrals
Word-of-mouth advertising (also called referral marketing) is very powerful. In fact, research has found that people are four times more willing to make a purchase if that purchase was recommended by a friend. Customers obtained via referral also have a 16 percent higher lifetime value than customers not obtained in this fashion. So, how do you get more referrals?
Encourage your current customers to share your dropshipping site with those around them, possibly even rewarding them for making the referral. This could be via a discount on their next order if they share your site on social media, or you could send them a free gift for every person they connect you with who makes a purchase from your site. Be creative.
4. Support Other Causes
It may seem counterintuitive to help others if you are struggling yourself, but people love companies that support the causes that are near and dear to their own heart. Additional benefits of being charitable as a business include reaching a market that you may not have been able to reach on your own, meeting others who can potentially help you grow your business, and getting some positive buzz circulating about your brand.
To increase your sales via this method, look for some local events and see what it takes to become a sponsor. Even if you just donate your time or a special skill they need that you can provide, getting your business’s name on their site or event marketing materials puts you out there on a larger level.
Dropshipping is a great business to be in and, if you do these four things, you can potentially make this year your most profitable year yet. That would be a great goal to achieve, wouldn’t it?