We hear a lot about strategy, lately. Everyone I know seems to be ‘strategising’, the organisation I work for has a strategy and most company websites greet you with a strategy. Getting to the core of it, these strategies amount to little more than wish-lists and/or road-maps. These are about what people and organisations want to do and how to measure whether they are getting there.

Strategies worth developing are not simply about what we want to do; they are about what others are doing and our positioning in this. Once we have done that we need a good plan.